When it comes to Easter eggs, Taylor Swift isn’t just dropping hints—she’s planting long-term puzzles. And with the reveal of her 12th studio album, The Life of a Showgirl, fans are realizing that the clues might have been hiding in plain sight since 2022.
Swifties have zeroed in on the glittering visuals from her Midnights era music video for “Bejeweled,” released in October 2022. In the fairytale-meets-cabaret clip, Taylor steps into a dazzling showgirl costume—complete with feathers, rhinestones, and theatrical flair. At the time, it felt like a fun, over-the-top look. Now, it feels like the first breadcrumb in a trail leading straight to The Life of a Showgirl.
The Clock That Struck Twelve
One detail in particular has fans feeling vindicated: in “Bejeweled,” Taylor perches gracefully on the hand of a giant clock, which just so happens to be pointing directly to 12. At the time, it seemed like a nod to Midnights—her 10th album. But with The Life of a Showgirl being her 12th studio album, that imagery suddenly takes on a whole new meaning.
One social media sleuth connected the dots further, pointing out that the new album’s announcement took place on August 12 at exactly 12:12 a.m. — perfectly mirroring that clock-hand positioning from the video. Whether coincidence or masterplan, it’s the kind of full-circle moment Taylor is famous for orchestrating.
A Swift Masterclass in Foreshadowing
For fans, the realization is both thrilling and maddening—thrilling because the hints were right there, and maddening because Taylor somehow manages to stay a dozen steps ahead. It’s the same kind of foresight she’s used in previous rollouts, where small details—costume colors, background props, even nail polish—end up revealing the bigger picture months or years later.
With The Life of a Showgirl now in full swing, Swifties are combing through every past video, performance, and Instagram post for more hidden gems. If history is any indicator, there’s a good chance Taylor’s already planted seeds for her next era—and we just haven’t connected the dots yet.
