The comment came Monday morning, when President Trump praised Sydney Sweeney’s viral “great jeans” ad as the “HOTTEST” on the market and took the opportunity to revisit an old rivalry: Taylor Swift.
“Sydney Sweeney, a registered Republican, has the ‘HOTTEST’ ad out there,” Trump posted to Truth Social. “It’s for American Eagle, and the jeans are ‘flying off the shelves.’ Go get ‘em Sydney!”
The post instantly reignited both praise and criticism online — not just for the ad itself, but for Trump’s decision to bring Swift into the mix.
Trump Praises Sweeney, Reignites Old Feud With Swift
While the president’s support for Sydney was already covered in his earlier post — where he praised American Eagle’s ad and slammed “woke” competitors like Jaguar and Bud Light — this time he took it further.
In the same post, Trump referenced Swift by name, saying:
“Look at woke singer Taylor Swift. Ever since I alerted the world as to what she was by saying on TRUTH that I can’t stand her (HATE!), she was booed out of the Super Bowl and became, NO LONGER HOT.”
The statement refers to Swift’s endorsement of the Biden-Harris ticket during the 2024 campaign. It was a move that reportedly frustrated Trump, who had previously spoken more neutrally about Swift.
From Campaign Ads to Culture Wars
Sweeney’s American Eagle campaign was already controversial before the president weighed in. The “Sydney Sweeney has great jeans” tagline, which played on the word genes, sparked backlash online, with critics accusing the ad of promoting outdated beauty ideals.
Others saw it as a creative pun and a return to simpler marketing. The debate went viral, drawing political commentary, brand think pieces, and even market speculation.
Shortly after Trump’s Monday post, American Eagle stock surged by over 15%, according to CNBC, recovering from a prior dip amid campaign backlash and broader retail struggles.
“The jeans are flying off the shelves,” Trump wrote. It’s a claim hard to verify, but the post itself did appear to coincide with the stock rebound.
Two Women, Two Very Different Public Images
Sweeney, 27, is known for her work in Euphoria, The White Lotus, and romantic comedies like Anyone But You. Though she has never commented on her political views publicly, voter registration records confirm she is a registered Republican in Florida.
Swift, meanwhile, has become one of the most politically outspoken artists of her generation, endorsing Democratic candidates and speaking out on issues from voting rights to reproductive healthcare.
Trump’s comparison wasn’t about music or acting. It was about cultural perception and influence. In his view, Sweeney is rising in popularity, while Swift is falling — a claim many of Swift’s fans and metrics would dispute, especially following her record-breaking Eras Tour and album sales.
