As the 2025 American Music Awards approach, one question is lighting up the Swiftie universe:
Will Taylor Swift show up — and if she does, what might she announce?
With the AMAs airing on May 26, speculation is running wild that the global pop icon could be preparing a major surprise during the live broadcast. Swift is nominated in six categories, including Artist of the Year, Favorite Female Pop Artist, and Album of the Year.
But it’s not just the nominations grabbing attention, it’s the growing buzz around a possible album drop, re-recording release, or even a tour documentary.
Fans Spot Clues — And They’re Convinced Something’s Coming
Swifties are known for their detective-level skills, and they’re in full decode mode.
First, fans noticed a section labeled “AMAs” quietly appeared in Taylor’s official online store. The subcategories? Apparel, Music, Accessories, Sale, spelling out “AMAS.”
Then came the discount: 12 items at 26% off.
To Swifties, that felt deliberate:
- 12 = her 12th album (TS12?)
- 26 = the AMA date, May 26
And it didn’t stop there.
Taylor Nation, Swift’s official fan engagement account, reposted a fan urging others to vote for her at the AMAs. The caption?
“And our people, it looks so small from up here.”
Fans immediately clocked it: the capitalized letters spell “AMAs.” The post also featured her song “thanK you aIMee”, triggering a wave of new theories.
TS12? Reputation TV? Tour Documentary? Swifties Debate What’s Coming
Across X, Reddit, and TikTok, theories are exploding.
Some fans think TS12 is coming, a brand-new album. Others are placing bets on Reputation (Taylor’s Version), especially after a snippet of “Look What You Made Me Do (TV)” appeared in an episode of The Handmaid’s Tale.
“Does Taylor Swift’s website spell ‘AMAs’? Do we think something is coming?” one fan asked on X.
Another posted a now-viral breakdown:
“Swift clown report 11/25/5:
– AMAs are May 26
– 5+2+6 = 13
– Swift Day in May is 13 days before the AMAs
– May 26 = 2nd anniversary of Midnights: Til The Dawn
– Her site’s categories spell ‘AMAs’
– The group chat is a mess
– Honey, I’m scared.”**
Other theories include a tour documentary drop, a new music video, or even unreleased vault tracks tied to Reputation.
What We Know for Sure
As of now, Taylor Swift’s team has not confirmed an AMA appearance or announcement.
But longtime fans know Swift rarely lets a big moment pass without an Easter egg, and her history of cryptic capital letters, surprise albums, and symbolic drop dates has made her one of pop culture’s most masterful strategists.
With six nominations and a fanbase on high alert, May 26 could be one for the books.
Whether it’s TS12, Reputation TV, or something Swifties haven’t even guessed yet, all eyes are on Sunday night.
